In an advertising world, it is essential to understand how the psychology of color can affect our moods and thoughts. Color, as it is related to persuasion, is an incredibly powerful aspect of branding and advertising. In this blog, four JMU Creative Advertising students, take a closer look at how and why different colors are used among various companies to create a unique brand persona. 



Website Powered by WordPress.com.

Up ↑

%d bloggers like this: